Content Writing

Interested Reader

Three Cs to Beating the Modern Reader’s Short Attention Span

It’s interesting to note that the way readers view digital content differs from how traditional print media is consumed. A recent study by the Nielsen Norman Group, which tracked the eye motions while reading online content reveals an F-shaped pattern – two horizontal stripes followed by a single vertical one. F for fast, apparently, as …

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stop plagiarism

Let Your Own Words Do the Work: The Whys and Hows of Paraphrasing

With any information being available and accessible on the internet, it’s so easy to copy someone else’s work. That won’t get you anywhere, though, especially if you want to become a successful and reputable freelance writer. Plagiarism is something you should take seriously. You may not realize it at first, but the consequences might be …

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fact checking

Don’t Look Like an Idiot: Why You Should Fact Check

* This is the first of a two-part series on fact checking. Imagine you’re attending a seminar with the intention of enriching yourself, expanding your knowledge base, or at the very least, picking up a fact or two. Let’s say it’s a TED Talk you’ve been earnestly waiting for, by one of the most respected …

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Powerfully Minimalist: Writing Effective Sentences

Consider this sentence: “Baby shoes: for sale, never worn.” The power of a sentence is legendary. In fact, the opening line in a novel is so important, Stephen King reportedly invests months and years constructing that first sentence. And it paid off: 33 years later, the line that launched The Dark Tower series, “The man …

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